Sean Smith
Founder
Sean spent 16 years running a salon's business and marketing, not styling. Directs and reviews every AI specialist and owns every client relationship.
For 16 years, I've run the business side of our family salon, Style Me Up Hair Extensions & Luxury Salon. My wife leads service delivery and stylist management; I handle business operations, marketing and finances. Not in an advisory role. I'm in the trenches. I handle the local SEO, manage the Google Business Profile, build and maintain the website, run Google Ads campaigns, set up marketing automations, and make sure we show up where it matters most online.
But my responsibilities go far beyond marketing. I manage operations and logistics, handle the bookkeeping and payroll, provide tech support for the team, and yes, even answer the phones when needed. I wear every hat there is to wear.
Through that experience, I saw firsthand how underserved the hair salon industry is when it comes to professional digital marketing.
Most salons are overly dependent on social media, where building a meaningful following takes years and the audience it attracts is typically lower-intent. Meanwhile, high-intent customers, the ones actively searching for a salon right now, are being captured by competitors with stronger local search presence.
That's why I started Style Me Up Digital: to become the hair salon marketing experts I wish had existed when I needed that kind of help. I wanted to bring the same data-driven, search-first strategies that grew our salon to every established salon owner who's ready to stop relying on algorithms beyond any salon's control and start building a real, predictable client acquisition system.
Sean Smith
Founder, Style Me Up Digital
