Privacy Policy

1. Introduction

Style Me Up Digital ("we," "us," or "our") operates the website www.stylemeupdigital.com and provides digital marketing services exclusively for hair salons. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in any way.

By accessing or using our website and services, you agree to the collection and use of information as described in this policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

Personal Information You Provide: When you fill out a contact form, book a discovery call, request an SEO audit, or subscribe to our newsletter, we may collect:

• Full name
• Email address
• Phone number
• Salon name and business details
• Website URL
• Any additional information you voluntarily provide in message fields

Information Collected Automatically: When you browse our website, we may automatically collect:

• IP address and approximate location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source
• Date and time of your visit

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide customer support
• Schedule and conduct discovery calls
• Deliver SEO audits and marketing reports you have requested
• Send our email newsletter (only if you opt in)
• Provide, maintain, and improve our digital marketing services
• Analyse website usage to improve our content and user experience
• Protect against fraud, spam, and unauthorised access
• Comply with legal obligations

4. Third-Party Services

We use trusted third-party platforms to help operate our business and website. These services may have access to your personal information only as needed to perform their functions:

• HighLevel (GoHighLevel): Our CRM, booking system, and AI chat widget. When you book a discovery call or interact with our chat assistant (Mia), your information is processed through HighLevel's platform.
• Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service collects anonymised usage data.
• Google Ads: If you arrive at our website through a Google Ads campaign, conversion tracking data may be collected.
• Sanity CMS: Our content management system that delivers blog content. Sanity does not collect personal visitor data.

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

5. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. These include:

• Essential cookies: Required for the website to function properly (e.g., remembering your session).
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Marketing cookies: Used to deliver relevant advertising and measure campaign performance (e.g., Google Ads remarketing).

You can control cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, provide our services, or comply with legal requirements. When data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-out: Unsubscribe from marketing communications at any time using the link in our emails.
• Data portability: Request your data in a commonly used, machine-readable format.

To exercise any of these rights, please contact us using the details below.

9. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.

10. Links to Other Websites

Our website may contain links to third-party websites or services that are not operated by us. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us:

• Phone: (913) 270-8706
• Contact form: stylemeupdigital.com/contact
• Website: www.stylemeupdigital.com