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Attract, Fill and Dominate

Plans & Pricing for Hair Salon Marketing

Every plan starts with a Core30 website and a cleaned-up Google profile, then adds monthly local marketing at an All-in-one price. The website is a one-time fee, and you own it once that fee is paid in full. In a plan, monthly services start billing in month 2. If you buy a monthly service without a website, the first month is due at signing. Cancellation needs 30 days' written notice.

Style Me Up Digital offers three marketing plans for hair salons: Attract ($5,000 one-time, then $450/mo), Fill ($7,000 one-time, then $1,000/mo) and Dominate ($8,500 one-time, then $2,500/mo). Each plan includes a Core30 website, Local Listing Cleanup and a fixed set of monthly services. Month 1 is setup, and monthly billing starts in month 2.

Attract
$5,000
+ $450/mo
Fill
$7,000
+ $1,000/mo
Dominate
$8,500
+ $2,500/mo

Choose Your Plan

Each plan pairs one website tier with a fixed set of monthly services. The one-time total covers the website and Local Listing Cleanup, which is its own $500 charge at signing. The monthly price is the All-in-one price. In a plan, monthly services start billing in month 2. If you buy a monthly service without a website, the first month is due at signing.

Attract

Attract

One-time (website + Cleanup)$5,000
Monthly, from month 2$450/mo

Foundation website ($4,500) + Local Listing Cleanup ($500, charged once at signing)

Best for: Salons that want steady new-client traffic from one service.

  • Foundation website (Core30, booking integration, local schema)
  • Local Listing Cleanup: Google profile set up or cleaned up and optimized, with NAP matched everywhere
  • Website Care included (hosting, security and updates, monitoring, and up to 1 hour of edits a month)
  • Local & AI Visibility every month (no Google posting)
  • Performance tracking set up in month 1: Google Analytics 4, Search Console, Google profile insights, and call and booking-click tracking on your website
  • A monthly performance report: website visits, calls, booking clicks, Google profile views and actions, map rankings for 10 keywords, and AI-answer checks

All-in-one savings: $50/mo off the $500 standard monthly total. Minimum: 3 months.

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Dominate

Dominate

One-time (website + Cleanup)$8,500
Monthly, from month 2$2,500/mo

Showpiece website ($8,000) + Local Listing Cleanup ($500, charged once at signing)

Best for: Salons that want a packed calendar and the top local ranking.

  • Showpiece website (fully custom, online store and payments, full editor)
  • Local Listing Cleanup: Google profile set up or cleaned up and optimized, with NAP matched everywhere
  • Website Care included (hosting, security and updates, monitoring, and up to 1 hour of edits a month)
  • Local SEO (new pages, 10 directory listings, keyword strategy), plus up to 4 Google posts a month and AI-drafted replies to every review
  • AI Answer Fixes (20 AI questions checked monthly, with fixes)
  • Google Ads Growth (up to $5,000 a month in ad spend, paid to Google)
  • Performance tracking and one monthly performance report, as in Fill, plus keyword positions, listing status and every AI fix, with a 30-minute quarterly review call
  • Optional: Mira Setup ($750) for Mangomint salons, with up to 1 hour a month of tuning included

All-in-one savings: $300/mo off the $2,800 standard monthly total. Minimum: 6 months.

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How All-in-one savings work. All-in-one savings apply while every service in your plan stays active. If you remove a service, the savings end and your remaining services are billed at their standard prices. Adding services or moving up to a bigger plan keeps your savings. Savings apply only to monthly services. They never reduce the website fee, Local Listing Cleanup, Mira Setup, other one-time items or ad spend.

Best for lines describe goals, not promises. We don't promise rankings, calls, bookings or AI mentions. Ad spend is paid directly to Google and is never part of our prices. Sales tax applies where required.

Attract, Fill and Dominate Compared

Same rows for every plan, so you can see exactly what changes as you move up.

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Comparison of the Attract, Fill and Dominate plans
What you get Attract Fill (Recommended) Dominate
Website and setup (one-time)
Website tierFoundationStatementShowpiece
One-time total (website + Local Listing Cleanup)$5,000$7,000$8,500
Website Care ($199/mo value)IncludedIncludedIncluded
Online store and paymentsNoNoYes
Mira Setup ($750) availableNoYes (Mangomint salons)Yes (Mangomint salons)
Monthly services (in a plan, billing starts in month 2)
Monthly services in the planLocal & AI VisibilityLocal & AI Visibility, GBP Posts & Review Replies, Google Ads StarterLocal SEO, GBP Posts & Review Replies, AI Answer Fixes, Google Ads Growth
Google posting and review repliesNoYesYes
Google AdsNoStarterGrowth
Standard monthly total$500$1,100$2,800
All-in-one savings$50/mo (10%)$100/mo (9%)$300/mo (11%)
Plan price$450/mo$1,000/mo$2,500/mo
Plan minimum3 months3 months6 months

Ad spend is paid directly to Google and is not included. The Mangomint Phone add-on and Mira are paid directly to Mangomint.

Two Payment Options

Pick how you pay for your website. Your monthly marketing price is the same either way.

Option 1: Pay in two parts

Half of the website at signing, half at launch.

Attract plan

Due at signing
$2,750Half of the Website Fee + $500 Local Listing Cleanup ($2,250 + $500)
Then
$2,250At launch approval: the other half of the Website Fee
Monthly marketing (starts month 2)
$450/moYour Attract plan price

Option 2: Spread it out monthly

A smaller amount at signing, then monthly website installments.

Attract plan

Due at signing
$2,000Website down payment + $500 Local Listing Cleanup ($1,500 + $500)
Then
6 x $500Monthly website installments, months 2 to 7
Monthly marketing (starts month 2)
$450/moYour Attract plan price

Your monthly bill in months 2 to 7: $950. After that: $450.

Local Listing Cleanup ($500) is charged once at signing in both options. Monthly marketing starts in month 2 in both options.

Monthly Services at Standard Prices

Prefer to start with one service? These are the standard monthly prices. In a plan, monthly services start billing in month 2. If you buy a monthly service without a website, the first month is due at signing. Each minimum term runs from that service's own start date.

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Monthly services with standard prices and minimum terms
ServicePriceMinimumBest for
Local & AI Visibility$500/mo3 monthsSalons that want their profile optimized, monitored and reported on, without posting.
GBP Posts & Review Replies (Fill and Dominate only)$100/mo3 monthsSalons that want an active Google profile and a reply to every review.
Local SEO (includes Local & AI Visibility)$1,200/mo6 monthsSalons that want to show up for more searches and in more nearby cities.
AI Answer Fixes (add-on to Local SEO only)$500/mo6 monthsSalons in competitive markets where AI answers shape who gets booked.
Google Ads Starter$500/mo3 monthsSalons running Google Ads on up to $2,000 a month in ad spend.
Google Ads Growth$1,000/mo3 monthsSalons scaling Google Ads on up to $5,000 a month in ad spend.
Website Care$199/moMonth to monthWebsite-only clients with no other monthly service. Included in every plan. If a plan's monthly services end, Website Care can continue at $199/mo.
Salon Growth Advisory$750/moMonth to monthOwners who want regular guidance on marketing and front-desk operations.

Any client with at least one active monthly service gets up to 1 hour of small website edits a month at no charge. Website Care is included in every plan and is $199/mo for website-only clients. Cancellation always needs 30 days' written notice.

One-Time Services and Websites

Each website is a separate one-time fee, including inside a plan. You own your website once the Website Fee is paid in full. Monthly fees never count toward the website.

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One-time services and websites with prices
ServicePriceBest for
Websites
Website: Foundation$4,500 one-timeSalons that need a strong, search-ready base to build on.
Website: Statement$6,500 one-timeSalons that want a fuller site they can manage themselves.
Website: Showpiece$8,000 one-timeSalons that want the most complete site, store and payments included.
Extra Website Page$150 per page, one-timeSalons that need more than the 30 Core30 pages.
Setup and one-time services
Local Listing Cleanup (part of every plan, charged once at signing)$500 one-timeEvery plan, and any salon whose listings have wrong or mismatched details.
Mangomint ImplementationQuoted per salon, one-timeSalons switching to Mangomint, or with no booking system, that want it set up and their data moved.
Mira Setup (Fill and Dominate, Mangomint salons only)$750 one-timeFill and Dominate salons on Mangomint that want calls and texts answered 24/7.
Booking System Tune-Up$500 one-timeSalons whose booking system already has automations or review requests built in.
Strategy Session (90 minutes)$500 one-time, credited toward work signed within 30 daysOwners who want a clear plan before committing.

Third-party subscriptions, including the booking system, the Mangomint Phone add-on and Mira, are in your name and paid by you directly to the vendor. We never resell them.

Plans & Pricing Questions

Every plan includes a Core30 website, Local Listing Cleanup and a fixed set of monthly services at an All-in-one price. Attract uses the Foundation website, Fill uses Statement and Dominate uses Showpiece. Performance reporting and tracking is included in every plan. Website Care is also included at no extra cost: hosting, security and updates, monitoring, and up to 1 hour of edits a month. Plan prices don't change.
Yes. You own your website once the Website Fee is paid in full. The website is always a separate one-time fee, including inside a plan, and monthly fees never count toward the website.
In a plan, monthly services start billing in month 2, and month 1 is setup. If you buy a monthly service without a website, the first month is due at signing.
Attract and Fill have a 3-month plan minimum, and Dominate has a 6-month plan minimum. A plan's minimum is the longest minimum among its services. Each service's minimum term runs from that service's own start date: 3 months for Local & AI Visibility, GBP Posts & Review Replies and Google Ads, and 6 months for Local SEO and AI Answer Fixes. Website Care and Salon Growth Advisory are month to month.
Cancellation always needs 30 days' written notice, and each service's minimum term runs from that service's own start date. If you remove a service from a plan, the All-in-one savings end and your remaining services are billed at their standard prices.
No. Ad spend is paid directly to Google and is never part of our prices. Fill includes management of up to $2,000 a month in ad spend, and Dominate includes management of up to $5,000. We manage Google Search Ads only, because Local Services Ads aren't available to hair salons.
Mira is Mangomint's AI receptionist, so you pay Mangomint directly for the Phone add-on and Mira. We never resell them. Mira Setup is our $750 one-time fee for setting it up, and it is available to Mangomint salons on Fill or Dominate. Up to 1 hour a month of tuning is then included in your plan price.
There are two options. Local Listing Cleanup ($500) is its own charge at signing and is not part of the website payments. Option 1 is half of the Website Fee at signing and half at launch approval. At signing you pay the website half plus the $500 Cleanup: $2,750 for Attract ($2,250 + $500), $3,750 for Fill ($3,250 + $500) and $4,500 for Dominate ($4,000 + $500). The launch payment is the website half only: $2,250, $3,250 and $4,000. Option 2 is a website down payment plus the $500 Cleanup at signing, then monthly installments of the Website Fee. Attract is $2,000 ($1,500 + $500), then 6 x $500. Fill is $2,000 ($1,500 + $500), then 8 x $625. Dominate is $2,500 ($2,000 + $500), then 8 x $750.
Yes. Moving up replaces your old savings with the new plan's savings, and each newly added service starts its own minimum. Moving up a plan doesn't upgrade a website that is already built. A website upgrade is quoted as the difference in tier price.

Not Sure Which Plan Fits?

Book a free 30-minute consultation. We'll look at your current market position, talk through which plan fits your goals and budget, and map out next steps.