How much additional revenue could digital marketing generate for your salon? Adjust the sliders to match your business and run a quick scenario. It is an estimate, not a promise.
This salon marketing ROI calculator runs a simple scenario from your own numbers: ad spend, management fees, cost per click, booking rate, prices, and retention. It counts ad spend and fees as your total cost. It is an estimate tool, not a prediction or promise.
Adjust these to match your business. The calculator updates instantly.
Illustrative scenario from your inputs
Illustrative scenario based on the numbers you entered. The starting values are examples, not benchmarks for your market. Revenue is not profit. Ad spend is separate from our management fees. Not a prediction or promise. Results vary and are not guaranteed.
The calculator is a simple model. The starting values are examples only, so replace them with your own numbers for a more useful estimate.
We divide your monthly ad spend by the cost per click you enter to estimate paid ad clicks. Management fees buy work, not clicks, so they are not counted as ad spend. Organic search traffic is not included.
Your conversion rate determines how many of those visitors become booked appointments. Use your own website or booking data if you have it. Rates vary widely by market, offer, and website.
We factor in client retention and repeat visit frequency to estimate the first-year value of each new client, then compare that revenue to your total cost: ad spend plus management fees.
These are example inputs to get you started, not benchmarks for your salon or your market. Change any of them with the sliders above.
$1.68 cost per click as an example. Real click costs depend on your city, your services, and your competition.
8% conversion rate as an example of the share of ad visitors who book. Yours may be higher or lower.
60% retention as an example of the share of new clients who come back. Use your booking system data if you have it.
5 visits per year as an example for a retained client. Color and extension clients often differ from cut-only clients.
The calculator is a starting point. On a free call we'll look at your real numbers, your market, and what it would take to reach your goals.