How much additional revenue could digital marketing generate for your salon? Adjust the sliders to match your business and see the projected impact in real time.
The average salon that invests in professional digital marketing sees a 4x to 6x return on ad spend, with local SEO and Google Ads driving the highest-converting new client traffic. Use this calculator to estimate your salon's potential.
Adjust these to match your business. The calculator updates instantly.
Based on your inputs
Estimates based on beauty industry benchmarks. Actual results may vary.
Our projections are based on industry-verified data from WordStream, BrightLocal, and Google.
We use the beauty industry's average cost per click of $1.68 (WordStream, 2024) to estimate how many clicks your budget generates through Google Ads and organic search combined.
Your conversion rate determines how many of those visitors become booked appointments. The industry average is 5–10%, with well-optimised salon sites hitting 12%+.
We factor in client retention and repeat visit frequency to calculate the true annual value of each new client — not just the first appointment, but the relationship.
Every assumption in this calculator is grounded in real benchmarks.
$1.68 average CPC for beauty industry Google Ads, compared to $2.69 cross-industry. Source: WordStream, 2024.
5–10% conversion rate for well-targeted salon landing pages from paid search traffic. Source: Unbounce, 2024.
60% average retention for salons with automated rebooking. Source: Phorest Salon Software, 2024.
4–6 visits per year for retained salon clients on average. Source: Professional Beauty Association, 2024.
The calculator shows what's possible. Let's build a strategy to make it happen for your salon.